UPS asked us to make a box to contain a handful of items. We asked ourselves how to strengthen the brand rather than merely decorate a disposable package. Our solution was a desktop organizer with brand and environmental sustainability. When it rises above its functional purpose and becomes a reusable brand communication, that’s when. Making a superstar out of a simple box is brand polish and gets noticed internally and externally.Propel Creative pakaging design internal communitations. |
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Imagine landing the big one everyday. Really. We were excited and immediately asked ourselves how we could do better than what is in the market and make this community stand out. We set out looking at what other developers were putting out and honed our message and look to reflect what is truly unique about the community. It does help that we have a beautiful, stocked lake in the middle of ours. We have created the logo system, signage, sales collateral and web site so far. Much more to come. Check it out if you are down in LaGrange or on the website. |
A 400% increase in leads Vision Software asked us to make their marketing efforts “look better.” We asked what we could do to make them work better. We helped re-position Vision's two products to reach their distinct audiences, focusing on the unique needs of each. As a result, Vision's value stood out in trade publications and direct mail, increasing product demonstration requests 400 percent during the three-month campaign. (Around 90 percent of those demos convert into sales, which puts a gleam in everyone's eyes). We started by learning about the software, sales cycles, competitors and target audiences. Then we re-designed the website to re-position the company and highlight product benefits. We also created an integrated awareness campaign with tradeshow signage, print advertising and direct mail initiatives to drive even more qualified leads to the website. Capabilities employed in this product marketing and lead generation project: |
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Launching a new and uppity brand: When a successful restaurateur wanted to create a casual fast concept with a view to franchising, it was time to build the brand from the ground up. The competitive environment was challenging, but the unique cuisine provided an opportunity for success. Propel Creative created a name, brand story and identity system that differentiated Pico’s Taqueria in the market. Because the Southwestern fusion cuisine tested very favorably and consistently surprised diners, the roll-out advertising and packaging played upon this attribute and extended it throughout the in-store and out-of-store experiences. Our brand naming, strategy and design created a visual vocabulary that introduced uppity tacos to the world. Propel Creative brand launch-signage, logo, naming, point of purchace Propel Creative packaging design SIgnage design copywirting concepting graphic design Capabilities employed in this brand identity, marketing and sales program |
Propel Creative is a brand identity and design agency in Atlanta, Georgia. We make people know and feel who you are, what you do and why it matters to them. We deliver business results by understanding you and your customers, and by creating authentic experiences that connect your brand with them.
SELECTED CLIENTS |
SERVICES Brand Strategy Brand Identity and Logos Advertising Interactive & Web Product Positioning Product Launch Direct Marketing Sales Tools and Collateral Motion Graphics |